Something has shifted in how people shop for cultural identity online, and it's not subtle. Cultural merchandise...
Something has shifted in how people shop for cultural identity online, and it's not subtle. Cultural merchandise online is increasingly chosen over mass-produced trinkets with vague "ethnic-inspired" labels, sold by brands with no real connection to the cultures they imitate. The heritage merchandise and cultural clothing market has grown at roughly 5 to 9 percent annually in recent years, according to aggregate estimates across merchandise-focused e-commerce categories. The engine driving...